Wales Rugby League have recruited the services of Fentiman Consulting, who will be assisting the organisation with governance, sponsorship and international game day management.

Fentiman Consulting was founded in 2019 by Cardigan-based Jac Davies as a way of being able to work on interesting projects within sport, whilst continuing to live in West Wales. In addition to his business, he works as a volunteer lifeboat crew member.

Davies will be leading the delivery of this year’s elite international fixtures as well as building WRL’s commercial portfolio in preparation for next year’s Rugby League World Cup. He will also work with the board of directors to review strategic governance and compliance policies and procedures.

A former general manager at London Skolars RLFC, Davies said: “I grew up in West Wales and after going north 15 years ago for work, I developed a big interest in rugby league. As a result I’ve had the opportunity to work with clubs and NGBs as close to home as Wales, and as far afield as Australia, Serbia and Canada. Most of my current work is in Super League as well as other sports. It’s just me at the moment but I hope to grow that in future by building a network of consultants to work in sport under the Fentiman Consulting banner.

“Having worked in rugby league and other sports at several levels across the world, I felt a natural draw to work with the governing body of my own country. I was impressed by the appointment of Gareth Kear as CEO last year and could see his unquestionable enthusiasm for developing our great sport in Wales.

“The opportunity to work with Wales Rugby League on a number of initiatives, will I hope help grow the game in Wales giving my children the opportunity to play the sport that I didn’t. I also want to see Wales celebrate its talent and be able to compete at the highest level, as we do in so many other sports. Wales continues to punch well above its weight in rugby union, soccer and cycling and I want to see rugby league added to that list.

“Developing the grass-roots of the game is something I care about deeply and I have therefore been doing some consulting for some amateur clubs on a voluntary basis. I would encourage any other clubs that are looking for a bit of a steer on any matter to get in touch with me.”

Davies has started his work at WRL during a quiet time in his voluntary lifeboat crew position.

He adds: “It’s the quietest period we’ve ever had to be honest as people are respecting social distancing and staying at home.

“As a volunteer, I carry a pager and when things get difficult at sea, I go out to help with my fellow crew members.”

More information on Fentiman Consulting can be found at

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