LIVE IT Ticketing, a leading event technology and ticketing platform headquartered in Edinburgh and Wales Rugby League (WRL), the national governing body for rugby league in Wales, are pleased to jointly announce their official ticketing partnership. Under the agreement, LIVE IT Ticketing becomes the exclusive ticketing partner for Wales Rugby League, powering ticket sales, fan engagement, and entry management for all national team fixtures, domestic league matches, and community events across the country.
Richard Hibbard, CEO, Wales Rugby League, said: “We’re delighted to welcome LIVE IT Ticketing as the official ticketing partner of Wales Rugby League. As our game continues to grow across the country, it’s vital that we provide our supporters with the best possible experience both on and off the field. LIVE IT’s innovative platform will make it easier than ever for fans to access our matches and events, while giving us the tools to engage with our communities in new and exciting ways. This partnership reflects our shared ambition to modernise the game, support our clubs and competitions, and ensure that everyone who wants to experience rugby league in Wales can do so with a simple, seamless ticketing journey.”
The partnership is already live, representing a major milestone for both organisations as they come together to modernise and elevate the supporter experience. Through LIVE IT’s innovative, mobile-first platform, Wales Rugby League fans will benefit from a modern ticketing journey, from the moment they purchase their ticket to the moment they walk through the gate.
At the heart of this partnership is a shared commitment to putting fans first. LIVE IT’s state-of-the-art platform is built around making the entire ticketing journey as effortless as possible. Together, LIVE IT Ticketing and Wales Rugby League will harness advanced technology and an intuitive user interface to deliver authentic matchday experiences for supporters at every level of the game, from grassroots clubs to the national stage.
Kenton Ward, CEO, LIVE IT Ticketing, said: “Partnering with Wales Rugby League is a landmark moment for LIVE IT Ticketing and a real statement of intent for what we are building. The Rugby league in Wales has a fierce, loyal, and growing fan base, and they deserve a ticketing experience that matches the passion they bring to every game. We are committed to making that happen, ensuring that every supporter’s journey, from the moment they buy their ticket to the final whistle, is seamless, exciting, and memorable.”
Tickets for all upcoming Wales Rugby League fixtures and events are now available through the official WRL ticketing portal at wrl.wales/tickets, powered by LIVE IT Group.
About LIVE IT: LIVE IT is a Certified B Corporation and a leading provider of advanced, fully customisable ticketing solutions designed for high-volume, complex events, venues, and attractions. With over a decade of industry experience, LIVE IT works with a growing portfolio of clients across Europe and North America to deliver seamless ticketing, powerful operational tools, and reliable ongoing support.
