Wales Rugby League (WRL) is excited to welcome Serene as a new commercial partner, marking a powerful alignment of values and a shared commitment to supporting communities both on and off the pitch.
As the world’s first Consumer Vulnerability Engine, Serene’s groundbreaking technology empowers financial institutions to identify and support vulnerable customers, ensuring no one is left behind.
Serene was founded on a deeply personal insight: financial behavior often reveals hidden struggles, such as mental health challenges and life disruptions, long before they are visible. CEO Savannah Price, inspired by her experiences supporting loved ones through these challenges, created Serene to bridge the gap between financial services and those who face life’s most difficult moments in silence. By decoding personal data at scale, Serene equips institutions with the tools to proactively champion their customers’ well-being, providing guidance and support when it matters most.
Serene’s innovative platform redefines how financial institutions engage with their customers, transforming silent signals of vulnerability into actionable support. By empowering firms to see beyond the numbers, Serene helps individuals navigate life’s challenges with resilience and confidence, aligning with WRL’s mission to inspire passion and unite people across Wales.
The partnership will see Serene branding on the shirt sleeves of the senior Men and Women’s playing shirts this Autumn. Wales Rugby League Men’s team host Jamaica in Neath before two World Cup qualifying fixtures in France; with the Women’s team taking on Rugby League World Cup 2022 semi-finalists England in Leeds, live across the BBC.
“Partnering with Wales Rugby League reflects Serene’s dedication to community and resilience,” said Savannah Price, Founder and CEO of Serene. “Just as Welsh rugby brings people together, we aim to create a financial system where everyone feels supported and understood. Together, we’re championing a future where financial services stand as a pillar of support, especially in life’s most challenging moments.”
“We’re delighted to welcome Serene as our newest commercial partner,” said Wales Rugby League Chief Executive, Richard Hibbard.
“In the complex world of finance, they are driven by the desire to take care of people, and that’s what makes them such a great partner. At WRL, we’re driven by making a positive impact on people in communities through rugby league.
“For Serene, they equally are looking to do the same by supporting financial institutions to put customer welfare at the heart of how they operate, and we’ll be proud to see their company branding on our shirts this Autumn.”
To learn more about how Serene is redefining support for vulnerable customers and how your organization can join this movement towards a more inclusive financial future, visit the website.
