Wales Rugby League working with Sterling Designs

Wales Rugby League is pleased to be working with Sterling Designs for our graphic design and branding needs.

Sterling Designs is the company of Anne Meredith, a Cardiff-based designer who has more than 20 years experience working nationally and internationally with a number of high profile public and private sector clients.

Originally from our capital city, Anne has provided extensive design experience and support to some of the world’s largest brands that has taken her around the world. She has worked closely with customers from initial brief, through all design development stages and to final product delivery. Anne has both managed design teams and been responsible for the creative input into many UK marketing strategies and collateral including group wide initiatives.

Anne has a passion for client care, committed to excellence and delivers that extra dimension of expertise and vision that pushes the design boundaries to beyond ‘just meeting needs’.

Working alongside Men’s Team Media Manager, Andy Morgan, Anne has provided a new suite of graphics during Rugby League World Cup 2021, including squad lists, team line-ups and more for the variety of Wales RL social media platforms.

Andy commented: “To have someone of Anne’s experience and expertise is a real boost to our media team.

“With relatively short deadlines leading into the World Cup, Anne has created graphics that have modernised our output and provided a level of professionalism that we were striving for.

“The World Cup was an obvious short-term focus, but Anne shares our passion for making Wales Rugby League the best we can be in every aspect of what we do. From a graphic design and branding perspective, we know it will take time to get that consistent level of quality across everything we do, but we’re confident that we can work together to achieve that.”

“As a highly motivated graphic designer with proven experience in design for print, I am proud to be working with Wales Rugby League to help provide creative and effective design solutions,” said Anne.

“Coupled with my passion for sport, my aim was to support the communications team in order to enhance the brand and to strive for focused brand consistency over printed and social media platforms. I recognise the importance to increase engagement with those who already follow Wales Rugby League, in addition to building awareness and relationships with new audiences.

“Ultimately, we want to promote the brand to be accessible, relevant and trustworthy, whilst highlighting the true passion for rugby league that is shared by all.”

You can find out more about Sterling Designs on the company Facebook page.